Evaluation of World University Rankings of Southeast Asia HEIs Image

Today's world university rankings have gained prominence in tandem with internationalization endeavors. However, the impact of empirical on HEI brand image has yet to be thoroughly explored. This research aims assess rankings, based universal standards and comparable metrics, at local, national, regional, international levels. Using data from SciVal QS World University, we analyzed 47 HEIs Southeast Asia over ten years through panel regression. The results shows that affect media, regional national local media. Awards received mass media general also got impacted by global ranking. It expands literature higher education, providing ranking readings multi-level reputation articulations. can used as a strategy increase well internationally. Future could broaden scope use various types rankings. In addition, other impacts, such students, inbound outbound faculty, joint research, indicators, further investigated.